Why Rustic Rinse will never use sulfates!

If you’ve ever grabbed a bottle of conventional soap or shampoo, you’ve probably seen ingredients like sodium lauryl sulfate (SLS) or sodium laureth sulfate (SLES). These are detergents that make products foam up and feel “extra clean.” The problem? That lather often comes with a cost.

Why sulfates can be harsh:

• They strip away natural oils, leaving skin dry, itchy, or irritated.

• For kids or people with eczema and sensitive skin, sulfates can make problems worse.

• They’re strong enough to cut through grease on engines—so imagine what they do to delicate skin.

Why Rustic Rinse says no:
We believe clean doesn’t have to come at the expense of comfort or health. Our soaps are made with plant-based oils and natural ingredients that wash gently while still getting the job done. No harsh chemicals, no artificial lather—just real, honest clean.

What you get instead:

• A product safe for the whole family

• Gentle cleansing that keeps skin balanced

• Peace of mind knowing your home is free from unnecessary chemicals

At Rustic Rinse, we’re building more than soap—we’re creating safer routines, one wash at a time.